A popular drink these days has people of all (drinking) ages blushing. In the past, the pink-colored wine, called rosé, was typically consumed by women or those looking for a lighter alternative to deeper and bolder red wines. But today, rosé is frequently enjoyed by a wider array of people, including men (have you heard of brosé? It’s a term for men drinking rosé). Particularly popular during the summer months, rosé wines are usually refreshing and light, making them the perfect warm-weather beverage. “I think for many, the rosé trend started down on the French Riviera where rosé wines have been consumed for a long time on the beach clubs, restaurants and cafés,” says Ann Hafström, COO of the Nice, France-based Bodvár - House of Rosés. “Rosé wines are perfect when you want something leisurely and refreshing on a hot day.”
Rosé wine is sometimes the overlooked or underappreciated sibling of red and white wines. Not quite a red wine and not quite a white wine, rosé wine is kind of like the “middle child” of the wine world. So perhaps it’s no coincidence that rosé wine’s annual day to shine comes right in the middle of the year, this year, on June 10. Started in October of 2014 by Bodvár – House of Rosés, National Rosé Day is a chance to celebrate and enjoy this popular drink. Whether it’s enjoyed the traditional way in a wine glass or made into a frosé (frozen rosé beverage), this refreshing drink is sure to please. “Rosé is the perfect wine and is well-deserved of its own day,” says Hafström. “Rosé is a very old type of wine, and even though it has recently increased in popularity, people have started to realize that rosé can actually be a serious wine and there are a great varieties of rosé wines for different palates. I think it’s a wonderful way to raise awareness of rosé. There are so many rosé lovers today and it’s so amazing to see the buzz and all the celebrations around the globe for National Rosé Day.”
For the third year in a row, Bodvar will host the official National Rosé Day celebration in Los Angeles. This star-studded pink carpet event features some of the biggest names in the wine, fashion and lifestyle industries. However, everyone is encouraged to celebrate this day by enjoying a glass (or two) of this pretty pink wine. “I hope that everyone who loves rosés will join us in the celebration in any way they wish with a glass of rosé,” says Hafström. “It doesn’t matter if it’s on your sofa at home, at a beach, over dinner or at a big celebration. Rosé is very adaptable to the occasion.”
While rosé might be experiencing its renaissance these days, it is far from a new beverage. In fact, rosé is one of the oldest types of wine dating back to 600 B.C. In fact, some say it is even the first wine created, because the technique used to make wine at the time (getting the juice out by using your hands and feet) allowed a little red from the skins of the red grapes to get into the juice. Plus, ancient wines were made with less maceration time (the winemaking process where the color, flavor and tannins are transferred from the grape skins to the wine), creating a lighter color than today’s red wines, which are usually a darker and deeper color because of the extended maceration process. The color of the rosé depends on the varietals used and the wine-making process, such as skin contact (the longer the contact with the skin, the darker the pink color), saignée (a byproduct of red wine-making, in which the leftover juice that is bled off while making the wine is fermented into rosé) and blending (a discouraged process that includes mixing red wine with white wine to create a rosé).
While rosé wines were originally drier in taste, after World War II, sweeter and sparkling options became available. Throughout the years following these newer options, rosé wine became known as a “girly drink” and even “our grandmother’s wine of choice,” but today, rosé is popular among men and women of all ages. In fact, sales of rosé wine have increased dramatically in the past decade (according to BeverageDynamics.com, in 2015, rosé grew by 31.8 percent in the U.S.), and the U.S. is one of the top countries for rosé consumption and production. Among the many wineries in the U.S. that produce rose is Croteaux Vineyards (Southold, NY), which is the only vineyard in the U.S. dedicated exclusively to making dry, fresh, fruity, rosé wines.
Rosé wines are growing in popularity for many reasons, with one reason being the quality of rosés are improving. In the past, rosés were made with leftover red wine, now many wine producers are making rosé from the start. Another reason is that more stores are selling this type of wine to suit the growing interest and demand from consumers. Plus, from still to semi-sparkling and sparkling, the sweetness of rosé wines varies, so there’s a rosé for every taste. What’s more, the pale pink color is highly on trend, making rosé a favorite among social media users, especially on platforms like Instagram (you’ve surely seen the hashtags #yeswayrosé, #summerwater, #rosévibes, #roséallday and #rosérevolution) because its rosy hue always makes for a great photo op.
Whether you are able to visit a local winery on June 10 or plan to celebrate by enjoying a glass of rosé wine at home or out with family or friends, National Rosé Day provides a great opportunity to look at the world through rose-colored glasses and savor the hard work of rosé wine producers locally, or from around the world.